I like to think of my Vs project as a video version of street style photography. They are a chance to spend a little longer than a single frame with someone. But it’s hard to walk up to someone on the street and ask them to spend an hour filming then and there, it requires a little bit more planning.
Personal style is best seen in motion and just as much about the person wearing the clothes as the clothes themselves, that’s difficult to capture in a single impromptu photograph and that’s why I started making my Vs style profile series.
I keep the set up as simple as possible: One camera, one outfit, one person, one location, one hour to film, one minute to view.
And you can see all the other examples here
I’m based in London so if you’re around let me know if you’d like to be involved via twitter or an email.
FYI: My inspiration comes from this guy. Hopefully I’m building on his work and doing my own thing, but I think the inspiration is obvious.