Miles Langley Let’s talk ↗
Miles Langley / Creative Strategy
Audience → Ideas → Growth
Based in London. Working everywhere.

Independent thinking.  ................  Creative direction.

Miles Langley.

I use audience insight to shape positioning, advertising and creative direction.

Find out more ↓ Creative Strategy Lead
London
ML / INDEPENDENT THINKING AUDIENCE → IDEAS → GROWTH LONDON
01 / My Modus Operandi INSIGHT INTO ACTION ↙

Find the idea customers will care about.

THE STARTING POINT

My role is to connect audience insight, business objectives and the creative possibility, then give a team the clarity and direction to make something effective.

WHAT HAPPENS NEXT

I lead teams of specialists to put it into action, then use performance evidence to learn what connected and what should come next.

02 / How I work SELECT A STAGE ↓
Understand.txt
01

Listen carefully. Find customer motivation, tension or unmet need to connect with.

03 / Selected evidence STRATEGY, MEET PRACTICE.

Different audiences.
Same curiosity.

01

Health-Tech Scale Up

Growth Strategy, Performance Marketing

Use customer insights, seasonal market patterns and paid-media results to shape positioning, campaign ideas and commercial decisions across a portfolio of online coaching businesses.

02

MTV

Promo Director

Conceived, scripted and produced advertising for UK and global audiences. Broadcast and social media content. Required creative that regional teams could stay on-brand and localise without losing the core message.

03

Dr. Martens

Executive Producer

Led multidisciplinary teams across three years of UK and European #StandForSomething campaigns, overseeing the creative approach, budget, production and delivery.

04

Uber

Commercials Director

Turned new app features into short consumer stories built around the situations in which each feature would be genuinely useful, then led the work from production team through to delivery.

20+
YEARS IN THE WORK

More than 20 years leading creative and strategic work across advertising, brand, broadcast, social and content, with hands-on experience using market response and performance data to improve it.

04 / Start a conversation

Let’s talk.

hello@mileslangley.com ↗