Health-Tech Scale Up
Growth Strategy, Performance MarketingUse customer insights, seasonal market patterns and paid-media results to shape positioning, campaign ideas and commercial decisions across a portfolio of online coaching businesses.
CREATIVE STRATEGY LEADLONDON. WORKING EVERYWHERE.
Miles Langley
A little independent thinking.
I use audience insight to shape positioning, advertising and creative direction.
Explore my experience
AUDIENCE INSIGHT
IDEAS WITH DIRECTION
LONDON
01 / THE APPROACH
FROM INSIGHT TO ACTION
Find the idea
customers will
care about.
THE STARTING POINT
My role is to connect audience insight, business objectives and the creative possibility, then give a team the clarity and direction to make something effective.
WHAT HAPPENS NEXT
I lead teams of specialists to put it into action, then use performance evidence to learn what connected and what should come next.
02 / How I work
SELECT A STAGE ↓
01
Listen carefully. Find customer motivation, tension or unmet need to connect with.
03 / Selected evidence
IDEAS OUT IN THE WORLD
Different audiences.
Same curiosity.
MTV
Promo DirectorConceived, scripted and produced advertising for UK and global audiences. Broadcast and social media content. Required creative that regional teams could stay on-brand and localise without losing the core message.
Dr. Martens
Executive ProducerLed multidisciplinary teams across three years of UK and European #StandForSomething campaigns, overseeing the creative approach, budget, production and delivery.
Uber
Commercials DirectorTurned new app features into short consumer stories built around the situations in which each feature would be genuinely useful, then led the work from production team through to delivery.
20+
YEARS IN THE WORK
More than 20 years leading creative and strategic work across advertising, brand, broadcast, social and content, with hands-on experience using market response and performance data to improve it.